Step 4: Begin Posting Content On Your Page
At this point, you need to add a cover photo to the top of your page. Your cover photo should be 851 x 315 pixels. Use something that is going to catch peoples attention. Studies show that when a person first looks at a web page, their eyes go toward images and not text. Then they move to text from there.
You can capitalize on this by adding a catch cover photo that get’s people excited to read more on your page. You can use other companies for inspiration if you need.
It’s Time To Create Your First Post
When people visit your Facebook Business Page, you want them to have something to interact with. It’s never impressive when you get invited to like a business page that has one post which states, “This is our new Facebook Page. Please like us :)”
So, I recommend that you take a few days to publish five to ten pretty amazing posts. These posts should be a mix of different media styles. Throw in some pictures, famous quotes, news about your business, thoughtful messages, and of course some video if you can.
Begin Inviting People To Like Your Page
Now that you have filled out your business info, uploaded your logo, and created some posts it’s time to invite some people to start liking your page.
Let me share with you a very strategic way that you can go about doing this.
First: Invite colleagues to like your page just to build some initial activity
Second: Invite all of the wonderful supporters in your network and encourage them to engage with all of your content.
Third: Invite customers to like your page. Now that you have some content and some supporters, they will be more likely to like your page. Once they like your page, they will start to see your posts in their feed. This will allow you to connect with future customers almost automatically.
You just need to start posting some great content. At this point, you can begin creating your own content.